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Pinedale Online > News > March 2015 > Have you heard about ‘Yellowberry’?

Yellowberry bras. Photo by Yellowberry Company.
Yellowberry bras
Photo courtesy Yellowberry Company.
Have you heard about ‘Yellowberry’?
Megan Grassell creates company that makes ‘tween’ bras for young girls
by Pinedale Online!
March 19, 2015

The Wyoming Business Report has an update on former Pinedale resident, Megan Grassell, and her new company, Yellowberry, that makes ‘tween’ bras for young girls. The Grassell family now lives in Jackson, Wyoming.

Grassell got the idea for her new company after her frustration in 2013 while shopping to try and find an appropriate first bra for younger sister, Mary Margaret. All the selection choices were sexual, padded and push-up, with nothing appropriate for the body of a developing young girl.

In 2004, at age 18 and just finishing high school, Megan started a sole proprietorship and turned to an online crowdfunding campaign which raised $40,000 to help her launch her new company to make comfortable, affordable bras that fit the bodies of girls age 11 to 15-years old, the "tween" market.

Last fall, Megan Grassell was name as one of Time Magazine’s top 25 most influential teens for 2014.

In the latest news, she has just entered into a partnership with clothier American Eagle Outfitters for a new line called Aerie for Yellowberry. Click on the links below for more on Megan’s story.

Related Links
  • The Yellowberry story -
  • Bra startup leads founder to ‘Most Influential Teen’ status - By Mark Wilcox, Wyoming Business Report, October 14, 2014
  • Teen Entrepreneur Megan Grassell Used Her Frustration To Fuel A Business -, Sept. 20, 2014
  • Yellowberry bras support innocence - By Mark Wilcox, Wyoming Business Report, April 15, 2014
  • Pinedale Online > News > March 2015 > Have you heard about ‘Yellowberry’?

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